- IBM SOLUTION CREATES MARKETING REVOLUTION AT SAFEWAY
-Safeway selects IBM S/390 for new Data Warehousing System .. 13th May 1996 ..
Safeway Stores Plc has selected IBM System/390* (S/390)* processors and
storage as the technology to support a significant new electronic relationship
marketing system. .. The
- e-business: A Working Reality
Safeway .. Shop & Go .. ...UK grocery chain launches interactive kiosk
system to give more personalized service and increase customer loyalty... ..
In the competitive world of distribution, service is the number one
differentiating factor for
- Safeway and DB2--a 12 year successful partnership
"Safeway has grown up and expanded with DB2 and the DB2 system has grown
with us." .. --Mike Winch, Information Technology Director, Safeway plc
.. A case study of competitive advantage gained through the use of DB2* for
information warehouse,
- Data Management Customer Solutions and Success Stories - Safeway
IBM's Intelligent Miner Helps Safeway Focus on the Individual Shopper
"The value of the customer data we can continuously extract and analyze,
using IBM's Intelligent Miner, is priceless. It's a powerful tool that enables
us to achieve our business
- IBM UK Press Release
Safeway ramps up its networking infrastructure with IBM's ATM technology to
dramatically improve communications with suppliers .. 5 August 1998 ..
Safeway, one of the UK's leading food retailers, has invested in IBM's ATM
technology to meet increased
- BusinessS/390 - Business Profile
Shopping for the best customers .. Safeway, one of the UK's largest
supermarket chains, has developed a highly successful loyalty campaign, as
part of its strategy to become totally customer-focused. .. Index .. Safeway
IT product to customer Success